Rich functionality

Today's consumers are more sophisticated and technologically aware and demand more from their online experience. Integrating rich features and applications can help to increase customer interaction and engage customers by supporting two way communication between you and your customers. A more fulfilling user experience can extend your website beyond simple brochureware to a fully interactive sales and marketing tool.

Straight-through processing

Straight-through processing (STP) is a key component to delivering self service on the web. One of Amatica's key strengths is its expertise and ability to deliver seamless integration of front and back office functions - straight-through processing.

Particularly in the financial services sector, integrating web and back office systems and delivering straight-through processing has a compelling rationale over traditional service methods. Speed of turnaround, customer service and reductions in administration costs are just some of the benefits to be realised.

Amatica's online customer experience and web to back office integration skills have enabled intermediaries and mortgage providers to submit and manage mortgage applications online.

For more information about Amatica's STP capability, see the business transformation section of the website.

Desktop messengers

Used selectively and intelligently for priority communication, the instant desktop messenger is a highly effective, permission based communication channel that distributes real time, business critical information, such as news, offers and promotions, direct to the customer's desktop. This dedicated communication channel is fast, responsive and secure and complements email and other traditional communication channels. With the growth in email traffic and spam, delivering priority messages direct to the users desktop avoids conflicts with email systems and increases the chance of the message being read.

RSS news feeds

While desktop messengers push data to the user, RSS feeds pull information directly from a publisher's website, enabling users to view a selection of your online content without having to visit your site directly. A reader or aggregator installed on the user's PC draws new content from the publisher's website and displays it directly on the user's desktop.

News, jobs, product updates, reviews, special offers - any data that is regularly updated or information that you need to communicate to your user base on a regular basis can be deployed via an RSS feed, increasing brand awareness and loyalty amongst your customers.

For the content provider, RSS feeds are an easy way to ensure that users are alerted to new content and breaking news immediately. RSS is easily shared and re-purposed, enabling third parties to re-use your online content and so increase your potential online audience.

Live chat

Engaging the customer in one to one communication in real time through a web browser is often more cost effective than doing so via a call centre operation. With the click of a button, customers can engage in online "conversations" with agents.

It enables the customer to pose more complex questions and ask for information that may not be included on your website and resolve problems or queries quickly and efficiently. Providing real-time, online access to expert assistance can drastically improve productivity, decrease operational costs and foster customer loyalty and satisfaction.

Live collaboration can be a great way to reduce online abandonment rates, increase customer satisfaction and drive more sales through the website. The customer receives an answer in real time - there is no waiting for an email response.

Integrated Website Telephony

Taking live chat a step further, offering integrated live voice chat enables your customers to talk directly to your sales or customer support team.

Voice-Over IP (VOIP) has revolutionised traditional telephone communication by enabling users to make and receive phone calls using any PC with an internet connection. Moreover, the dramatic rise in sales of voice and sound enabled notebooks means that integrating Internet telephony with your website is a practical proposition.

Amatica's Integrated Website Telephony means that website users can access your customer call centre directly from their PC. Internet calls are channelled in the same way as conventional landline calls - there are no additional set-up costs to be considered and your existing call handling processes remain valid.

Integrated website telephony is simple and quick to integrate into your website.