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New branding for Hansa Group is revealed today on its three corporate websites. The re-brand, undertaken by Amatica is designed to bring Hansa’s online brand up to date whilst maintaining continuity and preserving the tone of Hansa’s house style.

The Hansa Group having maintained a website for over ten years and recognising the growing importance of website communications both for commercial and regulatory reasons instigated a review in 2010, cumulating in a decision to embark on a major overhaul of its website and supporting technology with a view to improving the content management, branding and navigation

Amatica, who have supported the Hansa Group’s website technology since 2008 and built a valuable understanding and appreciation of Hansa’s business objectives and culture, were awarded the commission to deliver a more functional and revitalised website configuration.

Peter Gardner, partner at Hansa Capital Partners explained “When we commissioned Amatica they were given a remit to develop a brand that would distinctly communicate our aims and objectives whilst at the same time be reflective of our business culture and ethos. Amatica's proposals exceeded our expectations and fully justified our faith in them to deliver.”

Hansa’s websites have been underpinned by Amatica’s Proximity content management software since 2010 and Amatica has used the re-brand as an opportunity to apply its latest release of Proximity, version 3.8.

Hansa’s websites are: www.hansagrp.com, www.hansatrust.com and www.hansafund.com.

The Hansa Group is comprised of Hansa Capital Partners llp and Hanseatic Asset Management LBG that are regulated by the FSA and Guernsey Financial Services Commission respectively.

© Amatica 20/07/2011