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At Amatica we do the things that others find difficult

In challenging times, it’s not unusual for businesses to review their market offering, their strengths and reputation. And at Amatica, we’re no different.

We try to avoid devoting too much time to navel gazing but spending a few hours analysing Amatica’s business relationships was extremely revealing. It speaks of long term customer relationships, trust in our advice and ability and a pragmatic approach on Amatica’s part to helping our customers.

Amatica’s longest standing relationship in financial services started in 1999 with a commission for their second generation website costing circa £10,000. From these small beginnings, Amatica went on deliver a critical broker portal that contributed to their growth that at its peak delivered £14bn of business. Amatica’s service included the provision of product launch solution that consolidated their position as a market leader and improved their efficiency as well as dual location resilient hosting that exceeded their internal IT department SLAs. After 12 years of service, Amatica is still devoted to supporting this customer.

From small beginnings with an offshore bank in 2005, Amatica is now serving a number of asset and wealth managers where its delivery includes a major group-wide SharePoint deployment, integration of data from diverse sources such as stockbroker trading systems, investment banks, asset management software and public feeds such as Thomson Reuters and MoneyAM as well as straightforward website content management. Often, the conversation starts with “I have an idea that will improve our customer service…..”.

Sometimes, we’re called in at short notice when important commercial relationships are put at risk due to the failure of an external or even internal IT solutions provider. With a critical relationship with a major investment bank threatened by the non-delivery of web-based property asset management system, Amatica was called. In thirteen weeks, Amatica delivered a fully operational system as against the alternative who’d spend eighteen months getting nowhere. Two pertinent phrases are well remembered from this project, both used by the customer: “Analysis paralysis” referred was what dropped them in the mire; “Press on regardless and seek forgiveness later” referred to what was necessary to rescue it.

The one common denominator across Amatica’s portfolio of customers it that their trust in Amatica builds as the contribution to their business increases. And for a company such as Amatica, that’s a good place to be. The following straightforward phrase encapsulates the analysis succinctly: “At Amatica, we do the things that others find difficult”.

And the final key part of the analysis? The only major customer lost in the last three years was a subsidiary of retail bank who was sold to an other financial services group. Even Amatica’s skills and expertise could not have influenced that decision!
 

For further information contact:
David Roberts
Director of Marketing & Strategy
Telephone  0151 650 6991
david.roberts@amatica.com

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