Birmingham Midshires: BM Solutions

The Requirement

BM Solutions is the specialist lending arm of Birmingham Midshires, part of the HBOS Group, now Lloyds Banking Group. Maintaining its enviable reputation as one of the most innovative and service oriented lenders in the UK, is no mean feat, with the bmsolutions.co.uk website playing a pivotal role.

The Solution

The website, with the front-end designed by Amatica, was first launched in 2003 and quickly became the market leader, winning a host of industry awards.

In order to attract as many mortgage intermediaries as possible to the online service, the website, BMSolutions.co.uk has to be engaging. Information services such as RSS news feeds, desktop messaging and streaming video help to set it apart from the competition and quickly become the UK's market leading mortgage intermediary website.

The Outcome

From launch, BM Solutions has demonstrated a clear differentiation from their competitors in two ways - quality of service and technical innovation.

The site continues to win both industry and press acclaim, consolidating BM Solutions' position as the UK's leading specialist mortgage lender.

www.bmsolutions.co.uk